INTRODUCTION

The OnPoint program was developed to provide Jaguar dealers an effective and comprehensive solution to creating and nurturing long-term loyalty from initial customer transaction. OnPoint features a strategically-crafted and managed cadence of communications designed to enhance the Jaguar brand experience and drive repeat service business, with focus on four key areas:

• New Customer Communications
• Service Reminder Communications
• After-Service/Declined Services Communications
• Non-Responder Communications

OnPoint communications are delivered through multiple channels, providing timely, relevant and compelling messages, concentrated on generating customer response and increased service traffic.