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Direct Mail Sample One
  • Direct Mail Sample Two

FAST TRACK TRADE-IN

Program Highlights

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  • Custom options for personalizing your mailers
  • You control your list
  • On demand, fast turnaround

The Fast Track Trade-In, rapid turnaround will drive your mailing list customers online to find the current value of their vehicle and a printable bonus cash offer customized by you.  Visitors will be contacted via phone to schedule an appointment at your store. Let the most qualified buyer know their trade-in is valuable and they should buy a Nissan at your store!

To further drive traffic, you have the option to feature a product review offer for a Visa Reward Card at a $25.00 or $50.00 value of your choosing.

Mail Format and Pricing:  Target your mailing list with our 9.5" x 5.5" bi-fold.  You have the choice of First Class postage at $0.89 per Mailing or Standard Class postage at $0.80 per Mailing.  Click below for volume pricing.

Fast Track Trade-In Volume Pricing

List Options:  You have the option to build your mailing list from different sources and personalize it for maximum control and return!  You may build your list by using Owners, Handraisers, your DMS and/or Prospects.  A Marketing Services Representative will guide you to develop the very best, highly targeting mailing list.  Please call Nissan Dealer Direct Marketing Headquarters at (800) 429-6223 to discuss list options now, or a Marketing Services Representative will contact you after enrollment to finalize your mailing list.

Offers:  The Fast Track Trade-In creative will feature a customizable Dealer-funded Bonus Cash Offer.

Special Reporting:  As your customers visit the Fast Track Trade-In website, their visit information and selections will be captured and made available to you via the Lead Report in the Reporting Dashboard.  This report is updated in real time, reflecting your responders and program statistics.

Optional Traffic-Building, Product Review Offer:  You have the option to feature a traffic-building, Product Review Offer for a $25.00 or $50.00 Visa Reward Card.  Please note, dealers that elect to offer a gift have an average of 30-40% higher response rate.  You may order more gift cards if needed before, during or after the promotion by calling Program Headquarters at (800) 429-6223 or by visiting our Premiums section found in Dealer Promotions.

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e-Strike

e-Strike
On-Demand E-mail

e-Strike

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This monthly subscription, unlimited volume, rapid turnaround e-mail program includes strong call-to-action messaging with a look and feel that is consistent with national campaigns and offers.  Effective as stand-alone, e-Strike e-mail campaigns can also be followed by Dealer Promotions direct mail to improve response rate.

Program Highlights

  • Important Traffic-Boosting Messaging
  • Pre-Built Templates for Fastest Turnaround:  Features current campaigns and traffic-driving messages
  • Custom (Write-Your-Own) Sales Offers
  • Direct Link to Your Website for Current Offers
  • Dealer Customization:  Space for dynamic e-mail headline, dealership name, address, phone, hours of operation, website, vehicle images and offers

Mailing List Control: Complete control provides the ability to reach (with different messages or offers) current and prospective customers for maximum effectiveness.

E-mail Append: Your customer lists will be appended weekly by matching customer data found in multiple national data aggregator's databases.

Dealer Supplied Lists: You have the ability to upload a customer list with e-mails directly to the e-Strike application and to begin sending email campaigns once you e-Strike account is active. For any customer you provide without an e-mail addresses, they will be processed through the e-mail append service in attempt to acquire an e-mail address. Please allow four to six weeks for the e-mail append process.

Any customer you upload into the e-Strike application with e-mail addresses or when e-mail addresses are acquired via the e-mail append process will ONLY be shared with Nissan North America.

Your account may be active prior to the initial upload of DMS data and prior to the return of the initial email append.  Billing will begin the same day the account is activated.  The first month’s billing will be prorated to reflect the number of active business days on the e-Strike program.

   

Downloadable Analytics: E-mails sent, delivered, opened, click through rates and sales conversion rates.

CAN SPAM Compliant: In order to remain CAN-SPAM compliant, only one e-mail may be sent to a customer within a 24 hours period.  Therefore, if two e-mails are created using the same list criteria, the e-mails will need to be deployed at least 24 hours apart.

Private domain and private IP addresses to ensure a stronger sender reputation and increased deliverability with ISPs (Internet Service Providers).

The Most Competitive Pricing in the Industry:

  • Setup fee waived
  • $599 monthly subscription - for unlimited e-mails

Administration: Little or no administration is required.

Program Headquarters Support

No Long Term Contract: Cancelled within 30 days written notice to Aspen.

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