Communication Timing

Communications are sent at strategically timed intervals to match the service needs of your vehicle owners according to their driving habits and service histories.

Daily Execution

• Daily communication distribution helps keep your service traffic at steady levels
• Daily processing helps prevent unnecessary contact with customers that have recently had service

Direct Mail Communications Feature:

• Your dealership name, logo, address, slogan, operating hours, contact number and accepted credit cards
• Personalized customer messaging that includes specific vehicle and service information
• Convenience features that your dealership offers
• A variety of coupon incentives and pricing options to choose from, as well as the option to "write your own" offer

Complementary e-mail Communications

• Customers with valid email addresses will receive an email to support and reinforce each direct mail communication
• We'll also search for customers’ e-mail addresses that are unknown, append the e-mail address and add them to your e-mail list

Phone Communications

First Appointment phone calls and reminder messages reinforce your direct and e-mail communications and provide another channel to connect with your customers.

OnPoint addresses key challenges that Jaguar Dealers face:

• Long Service Intervals – keep customers engaged and generate revenue-producing opportunities with targeted communications in-between intervals
• Converting Purchase to Service- An emphasis is placed on converting new customers on their first service, laying the foundation for repeat service visits
• Non-Responders- Non-responders are addressed swiftly, with a combination of phone, e-mail and direct-mail communications.
• Declined Services- a combination of e-mail and direct mail communications are sent immediately, addressing recommended services that were declined. Additionally, survey calls with customers that don’t return will be conducted in order to gain valuable feedback to help limit declines in the future
• In-Active- Target these elusive customers with a communication that stands out. Strong messaging and aggressive offers are combined for this final attempt to retain a customer
• Platinum Coverage - When appropriate, OnPoint leverages Platinum Coverage to ensure that your newest customers are reminded of their Best-In- Class service and keep them coming back

Robust OnPoint Reporting

• 24/7 online reporting available to assist you in managing your business
• Detailed response and ROI reports broken down by communication type
• Key Metric reports based on both Program Customers and your entire customer base
• Downloadable in a variety of formats, with e-mail subscription options

Strong Support

• Nationwide field Staff
• Internal dedicated telephone support for all dealers