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Welcome/Thank You for Purchase
Sent after a vehicle sale and timed to arrive within days following the Jaguar Manufacturer's Welcome Package, this communication not only thanks customers for their recent purchase but sets the tone for your long-term relationship. Communication Features:
- Messaging that reinforces that your dealership is the best place for their service needs
- Invites customer to visit dealership for review vehicle features and answer any questions
- Informs the customer that they will be receiving service related reminder communications and offers in the future
- PLATINUM COVERAGE - 2011 model years purchasers are reminded of their Best in Class coverage
- Features an accessories coupon to drive customers in for additional revenue opportunities
- 8.5" x 11" letter with window envelope featuring the Jaguar Logo
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After Purchase Supplemental Service
With New Customers it's important to give them a little extra attention to help convert them into customers loyal to the dealership. This communication bridges the gap between purchase and the 1st service due date, providing the customer with a complimentary after purchase multi-point inspection. Communication Features:
- Sent out half way between the purchase date and the 1st service due date.
- Keeps your dealership top of mind and solidifies your dealership as their service provider by offering a free multi-point inspection simply to ensure everything is operating as it should be.
- Includes complimentary multi-point inspection coupon and up to 2 additional optional incentive coupons, providing further revenue producing opportunities.
- 5" x 12" (folded size) Self-Mailer
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Maintenance Reminder
A central touch point within the OnPoint communication strategy, the maintenance reminder is sent prior to the customers next service due date, which is driven by the customers actual driving habits and/or the factory recommended service interval.
- Includes vehicle information specific to the customer's vehicle and driving habits
- Recommends service that is Year, Model and Mileage Specific
- Provides safety information, with brake and tire wear indicators
- Includes Two optional incentive coupons of your choice
- Variable special messaging choices including Navigation Update, Tires Sales and/or personal dealer message.
- PLATINUM COVERAGE - 2011 model years purchasers are reminded of their Best in Class coverage
- 8" x 11" Letter with window envelope featuring the Jaguar Logo
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Maintenance Reminder Follow-up
Whether it's their busy life-style or a simple reluctance to take their vehicle in for service, customers often need a little extra reminder, which has been proven time and time again through the increased retention rates that this communication generates. Sent to customers that have not come-in for service and notifies them that they are due for service.
- Includes vehicle information specific to the customer’s vehicle and driving habits
- Recommends service that is Year, Model and Mileage Specific
- Includes Two optional incentive coupons of your choice
- Full-color 6"x 9" Postcard
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Inactive - Bring 'Em Back
Customers that have not visited your dealership in awhile, need a little more enticement. The Bring Em' Back touch point is more aggressive than preceding communications, including added incentives and messaging that reminds your customers of your ongoing commitment to their needs.
- Messaging that reinforces that your dealership is the best place for their service needs
- Includes up to five optional incentive coupons
- 5" x 12" (folded size) Self-Mailer
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First Service Thank You
Provide your customers with a special thank you for coming in for that all important first service visit.
- Messaging that thanks the customer for coming to your dealer for service and reiterates the importance of having your factory-trained technicians look after their vehicle, further reinforcing that they made the right decision.
- Mailed approximately 7 days after service
- Full-color 6" x 9" Postcard
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Thank You with Declined Service
CWhether it's due to time, cost or uncertainty, just because a customer declines recommended service doesn't mean they will not have the service performed. Increase your chances of having them come back to your dealership and convert these declined services into service revenue, with this communication.
- Thanks customers for their recent service visit and Notifies them of recommended services that were declined and the importance of having the service performed at your dealership
- Optional incentive coupon
- 5" x 12" (folded size) Self-Mailer
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On-going Supplemental Service
Similar to the after purchase supplemental service touch point, this communication bridges the gap between in-between service intervals on-going for your 2010 and 2011 model year customers with a 12 month service interval.
- Sent out half way between the 1st, 2nd, 3rd and 4th service intervals
- Includes vehicle information specific to the customer's vehicle and driving habits
- Provides most recent safety information, with brake and tire wear indicators
- Includes Two optional incentive coupons of your choice
- Variable special messaging choices including Navigation Update, Tires Sales and/or personal dealer message.
- 8½ x 11 Letter with window envelope featuring the Jaguar Logo
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1st Appointment Live Agent Call (via phone)
Build customer retention and loyalty rates by ensuring you get that customer in for that all important 1st service. Data shows, that the likelihood of defection is significantly lower when a customer services their vehicle with you for their 1st service after purchase.
Communication Features:- Live agent call to Set-up first Service appointment
- Strategically timed to reach the customer approximately 2 weeks prior to service due date
- Dealer will be notified of scheduled appointments by: Fax and Email
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Pre and Post-Reminder Phone Calls (via phone)
Pre and Post-Reminder calls executed by a live agent or as a recorded message, reminds customers of how important it is to get the necessary service with your dealership and calls attention to the reminder notifications they will receive by mail. During the calls, customers are also urged to call or visit your website if they have questions or need to schedule an appointment
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Declined Service Survey Call (via phone)
This quick phone survey will be executed to a portion of customers that have declined service and not responded to follow-up communications. The survey is designed to gain a better understanding of why customers are declining recommended services in order to make informed business decisions surrounding how to reduce declined services and how best convert those that have declined.
