Customer relationship marketing for your Service Department:
Cadence-based program keeps you in constant touch with your customers.
AspenConnect is our automated customer relationship marketing program that maximizes your service department business. You will benefit from:
- Cadence: timing and frequency of customer contact.
- Touchpoints and bundling: choose your level of service.
- Extras: further customize your AspenConnect program.
A strategic communications cadence throughout the owner lifecycle.
AspenConnect is designed to drive business to your Service Department. AspenConnect automatically sends personalized communications to your customers at key milestones in the ownership lifecycle. This cadence strategy utilizes a combination of media channels, speaking to your owners in the most effective way possible.
AspenConnect instills brand loyalty and increases the likelihood of repeat Service Department business, year after year. It even reaches out to dormant customers. Consistent, timely communications also help your sales numbers by keeping you top-of-mind when it's time to purchase a new vehicle.
Choose a marketing program specific to your dealerships' needs.
Select the number of AspenConnect touchpoints your dealership needs. Our flagship AspenConnect Ultimate offers the maximum number of touchpoints and also bundles our
DirectConnect and eConnect products into one powerful, flexible marketing tool. Or choose Plus or Basic, which are focused exclusively on automated service customer retention.
| AspenConnect | ULTIMATE | PLUS | BASIC |
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| Service customer retention Click to see samples of each touchpoint |
13 Touchpoints + DirectConnect + eConnect |
11 Touchpoints | 9 Touchpoints |
| Thank you for purchase |  |
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| First service reminder | |
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| Missed first service follow-up | |
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| First service thank you | |
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| Maintenance reminders | |
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| Missed maintenance follow-up | |
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| Recommended services (declined services) | |
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| After service thank you | |
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| Visiting owner welcome | |
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| Win back inactive customer follow-up | |
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| Win back last chance | |
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| CSI follow-up | |
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| Vehicle purchase anniversary | |
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| Bundle Includes: | |||
| DirectConnect On-demand direct mail campaigns LEARN MORE >> |
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| eConnect On-demand email campaigns LEARN MORE >> |
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| All AspenConnect Products Include: | |||
| Enterprise Reporting Analyze & create more effective campaigns LEARN MORE >> |
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Expand the capabilities and potential of your marketing efforts.
For dealerships who demand a more dynamic contact strategy, AspenConnect offers you the option to further customize your
AspenConnect marketing program. Select additional touchpoints, stand-alone programs and expanded reporting metrics.
| AspenConnect | ULTIMATE | PLUS | BASIC |
|---|---|---|---|
| Additional touchpoints Click to see samples of each touchpoint |
Eligible to add as a plus-up feature |
Eligible to add as a plus-up feature |
Eligible to add as a plus-up feature |
| Introduction to service letter | |
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| First service thank you phone call | |
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| Thank you for service phone call | |
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| After service thank you phone call | |
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| Anniversary letter | |
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| Customized marketing products | |||
| DirectConnect On-demand direct mail campaigns LEARN MORE >> |
Included in bundle |
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| eConnect On-demand email campaigns LEARN MORE >> |
Included in bundle |
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| Expanded reporting capabilities | |||
| Additional Reporting Options Dig deeper, learn more, market better |
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