DirectConnect

On-demand direct mail campaigns:

Turn-key program allows you to customize offers to sell new vehicles or service.


Versatile. DirectConnect lets you connect with your customers, your way. Create custom direct mail campaigns for vehicles, service or both using our professionally designed templates. Choose from a number of formats, including letters, self-mailers and postcards. Then, choose a theme from our professionally designed direct mail, featuring:

  • Customization: Your dealership name, logo and contact information
  • Personalization: Customer's name and address
  • Offers: Select Sales, Service or a combination of Sales and Service offers and coupons

Easy to use. When you're ready to build your campaign, simply contact your Aspen Marketing Services representative. Looking for a more highly customized product that is unique to your dealership? Our creative team is happy to assist in developing communications that are designed to drive traffic to your sales floor and service department.

List management. With DirectConnect, you also have the ability to segment your mailing list by active and inactive customers. Target distinct groups within your database using any "Last Service Date" criteria you choose, and send out offers designed to appeal specifically to those customers.

DirectConnect features include:

Letter, postcard and self-mailer formats
A wide selection of professionally designed creative and seasonal themes
Your dealership logo or OEM branding
Personalized with your customer's name
Your dealership information
Customizable offers: Vehicle Sales, Service or both
Customizable color to match your dealer or OEM brand identity
Available incentive programs
Powerful reporting tools