More Aspen Automotive Marketing Programs:

Helping you "Connect" with your customers — and your bottom line.


From custom telephone calling campaigns and social media to printed sales collateral and on-site sales training, Aspen Retail

Marketing Services has the proven automotive marketing programs you need to maximize your brand, your people and your profit...

Teleconnect

Improve your marketing performance with Aspen's skilled contact center staff.


Aspen offers turn-key, fully customizable call campaigns that complement your marketing strategies. Our Concierge Agents reach out to customers up to six times to schedule an appointment, ask for feedback and/or update information. You create the message to go with your advertising and our Concierge Agents add the "voice" to increase responses.

Upon campaign completion, we will provide you with a comprehensive set of reports that outline the campaign's effectiveness. From our detailed "Appointment Logs" to our final "Call Summary Report," trust Aspen to provide the details you need for an effective call project.

Concierge Capabilities

We make multiple attempts to reach a live party
After a pre-determined number of attempts, our Conceirge will leave a friendly, courteous voice message
We can book appointments at the time of the call
Appointments are integrated in real-time with your scheduling system
Your customer will receive an email and/or fax confirmation of their appointment
100% of calls are recorded for dealer satisfaction
Comprehensive campaign reporting provides critical insight on customer feedback
Appointmentconnect

Schedule service appointments online in real-time.


AppointmentConnect is Aspen's scheduling solution, developed to allow your customers to easily schedule service appointments online in real-time — through your dealership's web site. Our solution is the most convenient and easy-to-use product. You set your desired reservation or appointment times and let the program do the work.

As soon as your customer schedules their service appointment, they will receive an email confirming the appointment was made. Your customer will also receive a reminder email prior to the scheduled appointment. Your service department can now spend more quality time with customers, thus increasing the dollars per R/O, and increasing service department CSI and retention.

Benefits of online scheduling

Simple for you to set up, and for your customers to use
Delivers results
Unique and user friendly
Maximizes available appointment hours and increases revenue
Available 24 hours a day, 7 days a week
Customized to your business
Email confirmations and reminders
Allows you to spend more quality time with your clients, building relationships
No cost to your customers
Customerconnect

Surveys that tell you exactly what your customers are thinking.


Aspen's sales and service follow-up program surveys your customers via phone or email. Choose one or use both. You select the questions and Aspen's staff will do the rest!

We forward all survey results to you as soon as they're complete. The flexibility of the contact methods allows you to reach a greater number of customers, which results in a 60% survey completion rate — the highest in the industry.

Aspen's sales and service follow-up program was designed with your manufacturer programs in mind. To give you time to fix customer issues that might lower your CSI scores, we survey your service customers within 48 hours of the R/O closure. We then encourage your customers to respond to the manufacturer surveys.

At the end of the month, we provide a full report so that you can track customer feedback, identify trends and respond accordingly.

Customer survey capabilities

Survey customers based on:
  • • Customer Pay
  • • Warranty
  • • New Car Sales
  • • Pre-Owned Car Sales
Improve customer response and loyalty
Generate higher CSI scores
Provide timely feedback about your business processes and personnel
Basis for identifying and implementing strategic improvements
Identify profit leaks
Socialconnect

Your dealerships can benefit from participating in online media.


Social media. Over the last few years, social media has taken the marketing and communications world by storm. Today, any marketing efforts are incomplete without a solid social strategy.

Creating a direct path of online and mobile communication between your customers and your dealership is what SocialConnect will accomplish for your business.

From development of a social strategy to implementation, Aspen Marketing Services can guide you through the social landscape and help with any or all of your social media efforts.

Consumer microsites. Digital integration is key to your promotion's success. Aspen's award-winning web developers have built hundreds of custom microsites, from lead generation to back-end fulfillment of test drives and response rewards.

Our web sites can be designed to be mobile compatible and shared with customers via a QR code.

Marketconnect

Marketing, in-store event and sales collateral print production.


Want to make your marketing dollars go further?

Whatever print idea you have in mind, trust Aspen to bring it to reality with the MarketConnect program. From fully customized mail campaigns to service desk toppers and print banners, we will work with you from start to finish to plan, design and print

your campaign or project. Let Aspen be your "go to" print shop for all your sales and service product needs.

Please speak to your Aspen Representative today to learn more about MarketConnect and our capabilities.

If you can think it, we will print it!

Dealership banners
Table toppers
Custom mail projects
Vehicle hang tags
Business cards
Service thank you cards
Posters
Branded premium gifts
Have other ideas? We can do it. Contact us today.
Retailconnect

Sales training and event management.


Your all-in-one sales event resource. Our specialty is helping your marketing budget go further by making each dollar count. This is why Aspen has developed this turn-key program to help you get the most out of your next sale!

Pairing Aspen's proven direct marketing program elements helps you increase your event attendance, promote dealership brand awareness and ultimately generate more sales volume!

We know the importance of being quick to market with timely, compelling messages and programs. Our vertical integration allows us to utilize our in-house resources to spring into action at a moment's notice.

Contact us when you're planning your next sales event and let us earn your business!

Impact your sales with Aspen's proven event program

Fully bilingual outbound call center: Book customers and generate interest
Turn-key event themes: Choose your theme and we'll do the rest
Event invitations: Integrated direct mail and email reach your intended clients
Event support: We can provide event staffing so your people can focus on sales
Sales training: On-site sales training hones skills and offers new sales strategies
Always be closing: On-site coaching helps close the sale
Event incentives: High-quality branded premiums add value to your event
Post-event reports: Comprehensive overview of your event and its results
Vertical integration: Aspen is the only source your dealerships need to call